CHARGE YOUR ENGINES: THE GREAT ELECTRIC CAR REVOLUTION WILL ARRIVE BY 2024
Nico Rosberg, Former F1 World Champion and co founder of the Greentech Festival
The world’s fastest car does 0 to 62 mph in two seconds – it’s electric.
You founded a festival to inspire people with the possibilities of future technologies. Why?
Nico: I’m a huge enthusiast of green technologies and a shareholder in Formula E, so I thought it would be awesome to build something big around that. The inspiration came from CES, the consumer electronics show, in Las Vegas. We aim to inspire and entertain people with the greatest innovations for our planet and thus accelerate positive change. To make it more of a celebration, we added concerts to our setup. Our inaugural festival was a massive success. We had 30,000 visitors and a gross media reach of 1.5 billion. We were all overwhelmed by the positive feedback. With the pandemic, the event was a combination of virtual and in-person sessions taking place at the historic Kraftwerk Berlin building, but it continued to grow in range and scale.
Why did people respond so well?
Nico: Two main reasons: first, green technologies have begun to evolve in fascinating ways and second, the public interest in finding new ways of preserving our planet is at a cultural high point. We’ve had food technologies, like Beyond Meat, showcasing their newest foods, Volocopter, the world’s leading man carrying drones, Q Yachts, which are electric motorboats, the fastest car in the world, the £2m Pininfarina Battista with its Rimac electric powertrain that does 0-62mph in two seconds, as well as inspiring new concepts like a torch powered by the heat of your hand. These are all things I’m really passionate about, so it was so amazing to see.
How do you see these technologies evolving?
Nico: We want to bring these topics to a wider audience. Entertainment plays a crucial role in our mission of celebrating change. We had the Formula E race, for example, and a lot of music with the band Bastille showcasing songs from their new album.
Where are you seeing the most interesting innovation taking place?
Nico: One of the sectors that is experiencing a notable change is first and last mile transportation. That’s why I have invested in shared mobility services, autonomous driving solutions and future mobility research, like air taxis.
Another aspect to consider is that cities are growing rapidly, as well as the number of people commuting every day, technologies have to provide solutions for taking people from A to B in the most efficient and sustainable way. Public transportation and infrastructure play an essential role. Great innovations are taking place in the urban setting. Take Luxembourg making public transportation free, or Copenhagen turning to bikes. A truly green infrastructure is one which residents enjoy, but that provides durable and inexpensive mobility, while being practical and addressing the underlying conditions of our energy crisis.
Why do you think electric cars have been slow to take off?
Nico: It’s mainly the price and then the range, but there’s going to be a transition very soon. The price will be equivalent, and once the range is the same, sales will really take off, probably in four to five years.
You recently met Donald Sadoway, a professor at the Massachusetts Institute of Technology and one of the world’s leading battery experts. How did it go?
Nico: He made it clear we’re still in the development of battery technologies, and that there’s so much room for progress. Local production and the recycling of batteries will be increasingly important for the European market. He also foresees hydrogen technologies becoming the long-term fuel of choice for shipping and many other kinds of transport. It was great to speak to a real visionary.
You obviously have a deep interest in engineering, you were offered a place in aeronautical sciences at Imperial College and you achieved the highest score in Williams team history in the aptitude test they give to new F1 drivers.
Nico: Yes, I have a keen interest in aeronautical sciences and engineering. My engineering firm TRE, for instance, is involved in the research and development of vehicle dynamics.
How confident are you when you think of all the Global Goals need to achieve?
Nico: I’m a huge fan of the Global Goals because they address all over the global challenges we are facing. The 9th goal, which focuses on “Industry, Innovation and Infrastructure” also happens to merge well with my own brand mission.
However, we need to invest more time and effort into making them better known. If you stopped people in the street and asked them only a handful of people would know what they’re for. There remains a huge need to communicate them publicly, so we can all share a common goal and take action on both an individual and collective basis. Unfortunately, many countries have yet to adopt a more sustainable way of living and there is still too few of us that making a conscious effort to change. We need to reach out to the public worldwide if they’re to achieve a lasting positive impact!